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Shiseido Ultimune Power Infusing Concentrate holiday limited edition with a red Shiseido foundation compact on a floral box, key visual by Hiro

SHISEIDO | Holiday Ultimune Campaign

Hiro K November 13, 2026

I shot the still-life key visuals for Shiseido's global holiday campaign with Ogilvy Shanghai. They feature a limited edition of Ultimune Power Infusing Concentrate, its bottle fading from red to gold with a gold floral motif across the front. Ultimune Eye Power Infusing Eye Concentrate joins it in the flat lay. This was my second collaboration with Shiseido, following the brand's global branding campaign (see a past post) .

 Shiseido Ultimune Power Infusing Concentrate holiday limited edition centered on a red and gold diagonal backdrop, key visual by Hiro
 Shiseido foundation compact holiday limited edition centered on a red and gold diagonal backdrop, key visual by Hiro
 Flat lay of Shiseido Ultimune Power Infusing Concentrate holiday limited edition and Ultimune Eye Power Infusing Eye Concentrate, key visual by Hiro
 Shiseido Ultimune Power Infusing Concentrate holiday limited edition against red floral artwork and gold sparkles, key visual by Hiro
 Shiseido Ultimune Power Infusing Concentrate holiday limited edition centered on a red and gold diagonal backdrop, key visual by Hiro  Shiseido foundation compact holiday limited edition centered on a red and gold diagonal backdrop, key visual by Hiro  Flat lay of Shiseido Ultimune Power Infusing Concentrate holiday limited edition and Ultimune Eye Power Infusing Eye Concentrate, key visual by Hiro  Shiseido Ultimune Power Infusing Concentrate holiday limited edition against red floral artwork and gold sparkles, key visual by Hiro

Credits:

Client: Shiseido
Agency: Ogilvy Shanghai
Creative Director: Fiona Chen
Art Director: Xiulu Chua
Production House: Ucan Productions
Executive Producer: Victor Hu
Assistant Producer: Sophie Zhang
Still-Life Photographer: Hiro @lipsbyhiro
1st Assistant: Jin Zhenjun
2nd Assistant: Aaron Dong
Print Post-Production: Procolor
Retoucher: Meiling Low
Studio: E3 Studio


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@lipsbyhiro

Tags cosmetics, beauty, tokyo, shanghai, still-life, photographer, campaign, kv, hiro, ultimune, 資生堂, フォトグラファー, 美妆, 摄影师, 产品, 资生堂, 红腰子, shiseido, コスメ, ビューティ, CNY, LNY, cosmetics photography, beauty photography, product photography, holiday, アルティミューン

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