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HIRO

still-life. photographer. director.
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Shiseido HAKU Brightening Serum Foundation with twin streams of liquid texture, product photography by Hiro

SHISEIDO | HAKU Brightening Foundation

Hiro K September 19, 2026

資生堂HAKU、薬用美白美容液ファンデを撮影させていただきました。テスト・実際の撮影共に東京の自身のスタジオで行っています。

I photographed HAKU's medicated brightening serum foundation for Shiseido. Two streams of texture, twisting around each other as they fall and melt together.

Before the actual shoot I tested the liquid splash: the texture material, its motion, and how we lit it. The test told us which shapes were worth chasing on the shooting day.

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J'ai photographié le fond de teint sérum éclaircissant HAKU pour Shiseido. Deux filets de matière qui s'enroulent l'un autour de l'autre en tombant, puis se fondent ensemble. Les essais comme la prise de vue se sont déroulés dans mon propre studio à Tokyo.

Avant la prise de vue, j'ai testé la chute du liquide : la matière elle-même, son mouvement, et la façon de l'éclairer. Ces essais nous ont dit quelles formes valaient la peine d'être poursuivies le jour du tournage.

我拍了资生堂HAKU的药用美白精华粉底液。两道质地在下落中互相缠绕,然后融在一起。测试和正式拍摄都是在我自己东京的棚里完成的。

正式拍摄之前,我先做了液体飞溅的测试:质地材料本身、它的运动,还有打光的方式。这些测试告诉我们,正式拍摄那天值得去追哪些形状。

Shiseido HAKU Brightening Serum Foundation with twin streams of liquid texture, product photography by Hiro

我拍了资生堂最高端护肤线时光琉璃(Future Solution LX)的整个系列,包括产品和质地:晚霜、眼唇霜、紧致精华、柔肤水。

这次质地的表现是很rich,所以产品的灯光我反而做得更现代一些。主打商品是晚霜,于是把「把夜晚的光收进瓶盖里」设成了主题,花了不少时间设计怎么让那些细小的高光出现在盖子上。


Credits:

Client: Shiseido
Creative Director: Akihiro Yamada (Shiseido Creative)
Art Director: Maki Kobayashi (Shiseido Creative)
Production: BBmedia
Producer: Wataru Hayashishita (BBmedia)
Still-Life Photographer: Hiro @lipsbyhiro
Retouching: Yusaku Itagaki (Alpharobe)


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Tags cosmetics, beauty, tokyo, shanghai, still-life, photographer, campaign, kv, hiro, 資生堂, フォトグラファー, 美妆, 摄影师, 产品, 资生堂, shiseido, HAKU
SHISEIDO | Future Solution Lx →
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Part of a series of campaigns shot for L’Oréal Paris in Shanghai, and its BTS from th
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週末、東京は桜が散り始めました。

こちらの撮影は桜がテーマの一つでしたが、撮影は秋。桜が手に入らないため、プロップスタイリストさんに一つ一つ作っていただくことになりました。

Sakura trees were blooming in Tokyo this weekend - these images feel right on time.

Captured for the Asia market launch of the Sakura &a
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Now, Tokyo looks lovely in every angle. Cherry blossoms are in full bloom like in the first image of this campaign. 

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Stick, Powder, Cushion - Double Wear in three styles.

三种Double Wear, 三个campaign.

スティック、パウダー、クッション - 3つのダブルウェア。

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アドバンストナイトリペアとUVケアのパーフェクショニストプロ、同時のキャンペーンでした。こちらのスチールの他に動画も撮影しています。

各ビジュアルの背景プロップの方向性が違い、私自身も含め、制作チーム一丸で用意しました。

ANR on hairline stainless. Rapid Brightening on layers of col
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Photo1: Silky texture was drawn by hand - by our texture stylist.
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Photo2&3: Cre
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Milky fluid to wrap it in the air.

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Fluide et lumière, suspendus.
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Water, light, and refraction -

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Eau, lumière et transparence.

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