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HIRO

still-life. photographer. director.
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Estée Lauder Pure Color Love lipsticks in gold cases beside red, orange, purple and pink glitter swatches, lipstick photography by Hiro

ESTÉE LAUDER | Pure Color Love

Hiro K October 14, 2026

以前撮影したエスティ ローダー社の「ピュア カラー ラブ リップスティック」。クリエイティブエージェンシーはAir Paris、APAC(アジア太平洋地域)向けキャンペーンで、日本を含むアジア各国で掲出されました。撮影地の上海では、南京西路と淮海路のショッピングモールに掲出された屋外広告を知人が見つけ送ってくれました。

I shot these lipstick and texture visuals for Estée Lauder Pure Color Love Lipstick, working with Air Paris on the brand’s APAC campaigns. The cosmetics visuals ran across Asia, and a friend spotted the printed OOH at large shopping malls in Shanghai, one on Nanjing West Road and the other on Huaihai Road.

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雅诗兰黛Pure Color Love的唇膏和质地的彩妆视觉,跟Air Paris Shanghai合作。朋友在上海的大商场看到了户外广告,一个spotted在静安寺的久光,另一个在淮海路的百盛(Parkson)。

 Red Estée Lauder Pure Color Love lipstick among heart-shaped lipstick textures in red, pink and purple glitter, texture photography by Hiro

Red Estée Lauder Pure Color Love lipstick among heart-shaped lipstick textures in red, pink and purple glitter, texture photography by Hiro

 Red Estée Lauder Pure Color Love lipstick with pink, coral and purple glitter swatches, lipstick photography by Hiro

Red Estée Lauder Pure Color Love lipstick with pink, coral and purple glitter swatches, lipstick photography by Hiro

 Red Estée Lauder Pure Color Love lipstick among heart-shaped lipstick textures in red, pink and purple glitter, texture photography by Hiro  Red Estée Lauder Pure Color Love lipstick with pink, coral and purple glitter swatches, lipstick photography by Hiro

J’ai photographié le rouge à lèvres Pure Color Love d’Estée Lauder et ses textures pour les campagnes APAC de la marque, avec Air Paris. Ces visuels cosmétiques ont été diffusés dans toute l’Asie.


Credits:

Client: Estée Lauder
Agency: Air Paris
Production: KnockAd
Producer: Billy Tang
Still-Life Photographer: Hiro @lipsbyhiro
Texture Stylist: Leo Guo
Studio: Central Studios Shanghai


For campaign & branding photography inquiries → Contact
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@lipsbyhiro

Tags cosmetics photography, beauty photography, bts, product photography, estee lauder, コスメ, 口紅, リップスティック
LANCÔME | Absolue L'Extrait →

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  • Hiro K
    • Oct 14, 2026 ESTÉE LAUDER | Pure Color Love
    • Sep 25, 2026 LANCÔME | Absolue L'Extrait
    • Sep 24, 2026 LANCÔME | ABSOLUE
    • Sep 19, 2026 SHISEIDO | HAKU Brightening Foundation
    • Sep 19, 2026 SHISEIDO | Future Solution Lx
    • Aug 29, 2026 SHISEIDO | Anessa x Jackson Wang
    • Jul 17, 2026 KIEHL'S | Clearly Corrective Series
    • Jul 16, 2026 CLÉ DE PEAU BEAUTÉ | Zhang Ziyi x La Crème & Cashmere Lipstick
    • Jul 7, 2026 M.A.C Cosmetics | Glow Play Video & Still
    • Jul 6, 2026 LANCÔME | Clarifique Global Campaign
    • Jul 4, 2026 SHISEIDO | Global Branding Campaign
    • Jun 22, 2020 スタジオ業務再開のお知らせ
    • Apr 15, 2020 スタジオ業務一時停止のお知らせ
    • Nov 6, 2017 New Work
    • Oct 18, 2017 Tokyo
    • Mar 12, 2017 In Shanghai
    • May 16, 2016 New Generation Photographer 2016 / COMMERCIAL PHOTO
    • May 8, 2016 Website Updated

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