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Shiseido HAKU Brightening Serum Foundation with twin streams of liquid texture, product photography by Hiro

SHISEIDO | HAKU Brightening Foundation

Hiro K September 19, 2026

資生堂HAKU、薬用美白美容液ファンデを撮影させていただきました。テスト・実際の撮影共に東京の自身のスタジオで行っています。

I photographed HAKU's medicated brightening serum foundation for Shiseido. Two streams of texture, twisting around each other as they fall and melt together.

Before the actual shoot I tested the liquid splash: the texture material, its motion, and how we lit it. The test told us which shapes were worth chasing on the shooting day.

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J'ai photographié le fond de teint sérum éclaircissant HAKU pour Shiseido. Deux filets de matière qui s'enroulent l'un autour de l'autre en tombant, puis se fondent ensemble. Les essais comme la prise de vue se sont déroulés dans mon propre studio à Tokyo.

Avant la prise de vue, j'ai testé la chute du liquide : la matière elle-même, son mouvement, et la façon de l'éclairer. Ces essais nous ont dit quelles formes valaient la peine d'être poursuivies le jour du tournage.

我拍了资生堂HAKU的药用美白精华粉底液。两道质地在下落中互相缠绕,然后融在一起。测试和正式拍摄都是在我自己东京的棚里完成的。

正式拍摄之前,我先做了液体飞溅的测试:质地材料本身、它的运动,还有打光的方式。这些测试告诉我们,正式拍摄那天值得去追哪些形状。

Shiseido HAKU Brightening Serum Foundation with twin streams of liquid texture, product photography by Hiro

我拍了资生堂最高端护肤线时光琉璃(Future Solution LX)的整个系列,包括产品和质地:晚霜、眼唇霜、紧致精华、柔肤水。

这次质地的表现是很rich,所以产品的灯光我反而做得更现代一些。主打商品是晚霜,于是把「把夜晚的光收进瓶盖里」设成了主题,花了不少时间设计怎么让那些细小的高光出现在盖子上。


Credits:

Client: Shiseido
Creative Director: Akihiro Yamada (Shiseido Creative)
Art Director: Maki Kobayashi (Shiseido Creative)
Production: BBmedia
Producer: Wataru Hayashishita (BBmedia)
Still-Life Photographer: Hiro @lipsbyhiro
Retouching: Yusaku Itagaki (Alpharobe)


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Tags cosmetics, beauty, tokyo, shanghai, still-life, photographer, campaign, kv, hiro, 資生堂, フォトグラファー, 美妆, 摄影师, 产品, 资生堂, shiseido, HAKU

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  • Hiro K
    • Sep 25, 2026 LANCÔME | Absolue L'Extrait
    • Sep 24, 2026 LANCÔME | ABSOLUE
    • Sep 19, 2026 SHISEIDO | HAKU Brightening Foundation
    • Sep 19, 2026 SHISEIDO | Future Solution Lx
    • Aug 29, 2026 SHISEIDO | Anessa x Jackson Wang
    • Jul 17, 2026 KIEHL'S | Clearly Corrective Series
    • Jul 16, 2026 CLÉ DE PEAU BEAUTÉ | Zhang Ziyi x La Crème & Cashmere Lipstick
    • Jul 7, 2026 M.A.C Cosmetics | Glow Play Video & Still
    • Jul 6, 2026 LANCÔME | Clarifique Global Campaign
    • Jul 4, 2026 SHISEIDO | Global Branding Campaign
    • Jun 22, 2020 スタジオ業務再開のお知らせ
    • Apr 15, 2020 スタジオ業務一時停止のお知らせ
    • Nov 6, 2017 New Work
    • Oct 18, 2017 Tokyo
    • Mar 12, 2017 In Shanghai
    • May 16, 2016 New Generation Photographer 2016 / COMMERCIAL PHOTO
    • May 8, 2016 Website Updated

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